About Us

Founded in 1985, Wedgewood has grown into a diversified, vertically integrated company, expanding its business footprint to include residential rehabilitation, non-performing loans, property management, private lending, brokerage, escrow, and more.

The flip business is the backbone of Wedgewood. Our residential improvement business includes the purchase, rehabilitation and resale of single-family residences throughout the Western U.S. and Florida.

Our success factors include:

  • Unrivaled capability
  • Experienced team
  • Vertically integrated in-house capabilities
  • Aggressive inventory management
  • Process and data-driven approach
  • Proprietary technology

The company occupies 50,000 square feet in state of the art headquarters in Redondo Beach, California and was named Company of the Year by the city in 2015.



While in college and after spending his summers working as a framing carpenter, Greg Geiser, Wedgewood’s founder, bought his first house for $11,000. He spent that summer renovating and ultimately selling the property for his first flip. After graduating from UCLA’s Anderson School of Management, Greg came across a foreclosure property auction and bought another home, this time sight unseen. While still in the parking lot at the auction, Greg sold the house to a young couple who said it was their dream home, but they didn’t have the cash for the auction. That home was the Oak Knoll Gardens property in Pasadena, California.

With these initial successful sales under his belt, Greg and a friend met at the Charthouse restaurant in Westwood to discuss their future business plans. The restaurant named its tables after famous surf breaks around the world, and on that evening they happened to be sitting at the table named after “The Wedge” in Newport Beach, California. Wedgewood was established on that day, and the rest is history.

Recent News

CIVIC Lends Support To Victims Of Hurricane Harvey

CIVIC Hires Champion of Simplicity

Wedgewood’s 2016 Solar Savings

Wedgefest III 2017

CIVIC Hires Visionary Lending Leader

Helping A Veteran Get His Home Back

Wedgefest II 2016

Media Statement In Response to ACCE

Values in Action

Wedgefest 2016

Wedgewood’s Solar Savings

Wedgewood Named One of the Best Places to Work in Los Angeles

Wedgewood Celebrates Solar Power Project

Wedgewood Receives 2015 Redondo Beach Business of the Year Award

Wedgewood Celebrates Redondo Beach Opening


Gregory L. Geiser

Gregory L. Geiser

Founder, President & CEO, Wedgewood

As Founder, President & CEO, Greg has laid the foundation of Wedgewood’s corporate vision. He started Wedgewood in 1985 after spending several years at Murdock Development Company as Assistant to the President of Murdock Hotels Corporation. Earlier in his career, he worked as a financial analyst at Crocker Bank in San Francisco. Greg earned his B.S. in Civil Engineering from Oklahoma State University in 1980, and his M.B.A. from UCLA's Graduate School of Management in 1982.

Click to read bios

David R. Wehrly

Executive Vice President, Wedgewood

Darin Puhl

President and COO of Flip Operations, Wedgewood

Wade Brandenberger

Vice President of Acquisitions, Wedgewood

Lisa M. Wehrly

Chief Operating Officer, Wedgewood

Jamie Bedner

Vice President of Investments and Design, Wedgewood/Maverick Design

Gary W. McCarthy

Chief Strategy Officer, Wedgewood

Jim Helfrich

Managing Partner, HMC Assets LLC

Justin Bruni

Vice President of Investments, Wedgewood

Steve Meilicke

Chief Financial Officer, Wedgewood

Alan Dettelbach

Chief Legal Officer/General Counsel

Management Team

Diana Fitzpatrick

Diana Fitzpatrick

Director of Listings and Sales, Maxim Properties
Maria Garcia

Maria Garcia

Director of Operations and Transaction Oversight, Maxim Properties
Elena Aquino

Elena Aquino

Director and Manager of Escrow, Greenhedge Escrow
Barry Smith

Barry Smith

Director of Asset Management, HMC Assets LLC
Sonja Orquiola

Sonja Orquiola

Director of Flip Operations, Wedgewood
Mercy Gutierrez

Mercy Gutierrez

Director of Acquisition Operations, Wedgewood
Dino Araujo

Dino Araujo

Director of Title Operations, Wedgewood

Advisory Board

Bob Frerichs

Bob Frerichs

James R. Henry

James R. Henry

Kenneth Slutsky

Kenneth Slutsky

Bruce Hardy McLain

Bruce Hardy McLain

See the whole team